There are plenty of strategies to get quick results with search engine optimisation. These range in complexity from simple fixes to more complex ongoing campaigns. In this post, I will reveal how optimising your "fringe content" will help you improve your SEO fast.
What Is Fringe Content?
Over time, your website will begin to rank for specific keywords. Hopefully, these keywords are ones that you have chosen carefully and are most likely to deliver your business results. Unfortunately, you're not going to be able to get all of your keywords to position number one.
This is where the concept of "fringe content" comes in.
Fringe content is posts and pages on your website that feature keywords that you are currently ranking between 3 and 25. These keywords could include keywords that you have chosen - and keywords that you have inadvertently ranked for.
I call it fringe content because, well, the content keywords are on the "fringe" of ranking well.
You can track your keyword positions using any number of SEO tools, such as SEMRush or Serpstat.
How Does This Improve SEO Fast?
Fringe content is content on your site that has already been indexed by search engines and has already started ranking in the results. Theoretically, if you can optimise this content, you should be able to move up the ranking easier than it would be to create an entirely new piece of content and get it to position 1.
Steps To Improve SEO Fast
Follow these steps to optimise fringe content to improve your SEO.
1. Identify Fringe Content
Using your favourite SEO tool, identify all keywords that you currently rank between 3 and 25 for.
2. Create A List Of All Your Fringe Content
Organise this list in order of highest ranked keywords to lowest. You will be focusing on the highest ranking content first.
3. Optimise All On-Page SEO Elements
Click here to see the on-page SEO factors that you should be optimising. Follow the 5-point checklist to get started with improving on-page SEO.
4. Improve Site Structure
Check your fringe content to see if there are any relevant pages on your site that you could link to. Is your fringe content part of content clusters that haven't been linked back to your pillar page? If so, start creating those links.
5. Build Backlinks
Now that you have optimised the on-page SEO elements, now it's time to start building and maintaining a backlink profile. Take a look at the highest ranking competitors in search engines for your target keyword. Identify the websites that are linking to them and reach out to those websites and offer your fresh content as a different perspective on a topic.
Another way to build backlinks is to have your content syndicated on other sites. Find relevant sites that will syndicate your content and sign up for their services.
If your fringe content is a blog, follow our 15-point after publishing checklist to spread the word about your freshly optimised post.
If you're struggling to prioritise the strategies to deploy to improve SEO fast, then consider working through your fringe content first. This will allow you to get some quick wins and grow traffic for your website while you build out the rest of your SEO strategy.